![](https://cdn.myportfolio.com/0f2ace9e-74d9-4487-88d1-e3a9a6879e53/0bcae77f-5f31-48e3-a057-a93bbd0722ae_rw_1920.jpg?h=7399bfd0b3adaf2c39acb92fd1eb892f)
PT | BR
A identidade visual para a empresa Donna Jú, Doceria e Confeitaria surgiu com o objetivo principal de dar visibilidade para a empresa, demonstrando seus atributos principais: delicadeza, simpatia e gentileza.
O sistema visual teve como ponto de partida, a necessidade de uma comunicação acessível e clara.
O logotipo foi desenhado com uma fonte clássica e delicada, aproximando as letras para representar o acolhimento de Donna Jú, que oferece felicidade em forma de doces e bolos artesanais.
EN
The visual identity for the company Donna Jú, Doceria and Confectionery came up with the main objective of giving visibility to the company, demonstrating its main attributes: delicacy, friendliness and kindness.
The visual system had, as a starting point, the need for an accessible and clear communication.
The logo was designed with a classic and delicate font, bringing the letters closer to represent the welcome of Donna Jú, which offers happiness in the form of sweets and handmade cakes.
![](https://cdn.myportfolio.com/0f2ace9e-74d9-4487-88d1-e3a9a6879e53/7fbb1559-e68f-4299-a951-924f6a3d3fef_rw_1920.jpg?h=55e5fb7af8449dfd2f104cb5a9755508)
![](https://cdn.myportfolio.com/0f2ace9e-74d9-4487-88d1-e3a9a6879e53/ee4c562f-814f-4c0c-9f62-646a4dd02f73_rw_1920.jpg?h=514993906edc65111b52bcc382d9f3c1)
![](https://cdn.myportfolio.com/0f2ace9e-74d9-4487-88d1-e3a9a6879e53/687575fc-37f3-4c5f-835f-7a017d219fb4_rw_1920.jpg?h=40d3c549a625e8802852ece5fadf7ffd)
![](https://cdn.myportfolio.com/0f2ace9e-74d9-4487-88d1-e3a9a6879e53/8971d324-8492-465c-b2c1-e2bfee0a8ab6_rw_1920.jpg?h=2e70409533eb8f301d8948f3613dfcec)
![](https://cdn.myportfolio.com/0f2ace9e-74d9-4487-88d1-e3a9a6879e53/120e0e86-7fa7-43d6-b7e7-fd976fdbe2b7_rw_1920.jpg?h=38a9034d26fffeb0b9cdf227b5918b77)
![](https://cdn.myportfolio.com/0f2ace9e-74d9-4487-88d1-e3a9a6879e53/f87f3757-554c-4624-9453-ef05b2f1f475_rw_1920.jpg?h=bc5510e95272d850b804e42eaa05c913)
![](https://cdn.myportfolio.com/0f2ace9e-74d9-4487-88d1-e3a9a6879e53/db7cc542-8d03-436c-92c9-221a6bd25041_rw_1920.jpg?h=41c6d572bb263a14498e9aa3dbe5914b)
![](https://cdn.myportfolio.com/0f2ace9e-74d9-4487-88d1-e3a9a6879e53/b87a39be-678e-4c49-916d-156bbba6f57f_rw_1920.jpg?h=b9c1f85a74580283a21820632401efc5)
![](https://cdn.myportfolio.com/0f2ace9e-74d9-4487-88d1-e3a9a6879e53/ae339f7a-7836-4f11-87a2-544c63cd5a2c_rw_1920.jpg?h=a20ac061d52c8e0bbc0407226d7c93f4)
![](https://cdn.myportfolio.com/0f2ace9e-74d9-4487-88d1-e3a9a6879e53/f4344839-c838-4390-b354-ef934eac6ba0_rw_1920.jpg?h=09f0fec7042b0375f6cb626aaa8a7795)